Cheryl Reynolds is a creative entrepreneur and business leader with over twenty years experience at national and international levels across the creative digital and technology sectors. Before making New Zealand her home, Cheryl was Managing Director of Antenna Audio UK, the global leader in digital interpretation for museums and cultural institutions worldwide. 

Cheryl came to New Zealand in 2003 to take up the role of Creative Industries Director at Wintec where she led the development of a range of innovative projects including SPARK and SODA Inc where she is now the CEO.