For those of you who have had the pleasure of savouring NZ's best gelato from the Queen St (Akld) shop of Giapo, you will know the amazing brand and product that is the brain (and love) child of Gianpaolo Grazioli. His brand has achieved 'Lovemark' status from Kevin Roberts (Saatchi & Saatchi fame) for great brands and his quirky online marketing will make for a great Spark session. This session will be extremely useful for arts practitioners, the business community and emerging artists interested in social media and expending their brands and products online.