Facilitated by Kent Macpherson this session discusses what the process is in making a recording for commercial release with Nick Kraenzlin and Nic Manders. What is a producer? What does a producer do? Why does a songwriter/band need a producer?

Nic Manders is director of NED Music Ltd, he is a Musician, Producer, and Engineer and is responsible for hits by some of NZ's biggest commercial acts such as Brooke Fraser, Goldenhorse, and Elemeno P.

Nick Kraenzlin is the frontman of Sound the Ocean. The band have released two singles with accompanying music videos from their forthcoming album Wait for the Morning, having been signed to renowned New Zealand manager Matt Coleman (Midnight Youth, Dane Rumble, Avalanche City). Kraenzlin has a Master of Arts degree from Wintec.