Spectacular interactive installations are the specialty of this Shanghai-based design company. Super Nature seeks to evoke the essential connection between people and nature. This was evident in The Windcatcher, a vast interactive exhibition, which featured at Kuala Lumpur Design Week 2010. Here, by way of Super Nature's ongoing exploration of new media technologies, invisible natural forces and patterns were translated into breathtaking visual form.
Underlying all Super Nature's projects is the desire to allow their audience to participate in an experience beyond the ordinary, counteracting the limitations of what they refer to as "traditional and passive media" where "viewers perceive and often ignore information."
Super Nature frequently work in collaboration with New Zealand's own innovators in design technology, Hyperthesis Visual Lab.